The Marketplace would not be added at StarCraft II's launch because he did not want it to delay the game any further. There would still be plenty of free content, similar to the iPhone app store, and very popular Marketplace maps might have matchmaking or achievements added to them by Blizzard. The Marketplace would add greater longevity to StarCraft II and help bridge the gaps between official Blizzard content, he said. He hoped to see creators able to create more of their own assets than they did with examples like Warcraft III's famous Defence of the Ancients, and to see StarCraft II attract the best amateur game designers away from other platforms like Steam. Pardo envisaged that this would eventually lead to much more highly-evolved mod content from creators with a budget, drawing a comaprison with the Day of the Defeat mod for Counter-Strike. 'A portion of the revenue' from Premium maps would go to the creator. The Marketplace would be a forum for publishing and downloading both free and Premium maps. As part of Blizzard's ambitious plans for the new version of the online platform to launch alongside StarCraft II, the company's design chief Rob Pardo revealed plans to allow the mod community to sell content on a StarCraft II Marketplace after launch.

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